For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business’s social savvy—the website.
Social media and your website should work seamlessly together to promote your online brand.
Social share and follow buttons
Make your content shareable with social share buttons. Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving user experience. When choosing social share buttons, make sure you only choose the social networks that matter to you. By keeping it simple and easy, you’ll be able to increase the probability of your content being shared. Best practices recommend that social share buttons are placed at the top, bottom, or along the side of your page. Make sure to also include social follow buttons to increase your social media following. If you look to the right of your page, go ahead and follow us!