- More high quality video, animation and photography
Advances in UK broadband speeds and high speed fibre rollout will be reflected in increased use and quality of rich media on websites.
- Vibrant colour palettes
Pastels to make way for brighter and bolder designs with large fonts. Think minimalism, white space and high impact. Neon, anyone?
- Cleaner and sharper graphics
More widespread browser support for CSS3 and SVGs (scaleable vector graphics) combined with an increase in high res retina screens should see pixel perfection in website layouts. This works well with split-screen designs, which is another widely-predicted trend to keep an eye on.
- Mobile first content and design
A significant change in the way Google indexes website content means mobile versions will take priority over desktop. So no more hiding content on mobiles! Make sure your most important content is near the top of the page and that user interfaces are clear and intuitive.
- Control of personal data returned to the user
2018’s hot acronym is GDPR. That’s the General Data Protection Regulation, which all of us in the EU have to comply with and rightly so. It comes into force on 25th May so you need to have your data in order by then or face non-compliance fines.
- Voice interfaces and AI
While voice-activated ‘smart home systems’ like Amazon’s Echo and Google’s Home are becoming ever more popular in the home and office, expect to see more websites using voice-based technology too. We’re used to it on our smartphones and it’s not disappearing anytime soon. Speech recognition and artificial intelligence technologies are improving exponentially and it’s only a matter of time before these become common place on websites.